Tomorrow marks the beginning of the end for me at Florida State University. I cannot believe how fast these past three years have gone & knowing that I have only six more months left in Tallahassee makes me think about how much has changed within that short amount of time.

When I was a college freshman, I picked my major because it was something I was passionate about but I had no idea what I wanted to do with it. When I started, I was leaning towards becoming a buyer but within my first year toyed with the ideas of styling or working for a magazine. It wasn’t until after I launched FSU Fashion Girl & started interning that I realized that I wanted to get into more the the PR/marketing & social media side of fashion. I still believe that it is so important that college students pick a major that they are passionate about. There is not a doubt in my mind that I picked the right major for me.

Throughout the years, I have met so many different people that I have been lucky to call my friends. My advice to incoming freshman is to embrace these new friendships & try to meet as many people as you can. It is truly amazing what you can learn from those who are different from you. You can also learn a lot about yourself by looking at the people you may not get along with & really trying to figure out why. After college, stay in touch with everyone. A lot of my friends graduated last year & it has been really fun for me to see where they are all ending up – where they are living, working, etc. We are so blessed to live in the Facebook generation which makes it entirely too easy to keep in touch – utilize this.

My last piece of advice for incoming freshman is to embrace the new. College students are handed opportunities that a lot of others would kill to have. Experience everything you can. If someone invites you to something that isn’t necessarily “your thing,” do it anyways. You may surprise yourself. If you get the opportunity to intern in another state or country, do it! I cannot even begin to express how much that experience will teach you about yourself, both on a personal & professional level. Most importantly, have fun! These next four years will fly by faster than you know.

More critical reads for incoming college freshman:

How to Save Money on Textbooks
Interview & Resume Tips from BCBG
Intern Queen Inc.
Gameday Fashion
How To Furnish Your Home (Or Dorm!) for Less

Are you a fan of online shopping? Do you spend all of your time browsing on private sales stores like Gilt Groupe & HauteLook? Then I have a site for you!

Kembrel is a new way to shop online. Created by students & for students, they really know what we want. What I love about this site is that you can shop Kembrel’s sales directly through your Facebook account. Just log onto the site with your Facebook account & browse away! It is also FREE to sign up and, unlike other online shopping sites, you do NOT have to wait for an invite. Just go to Kembrel.com and create an account or login with your Facebook account (no additional registration needed) – it is literally THAT easy!

Kembrel offers the same type of brands that other online shopping sites offer just in a more convenient format. Again, you don’t have to shop Kembrel through your Facebook account  - they have a website as well. After using a lot of different online shopping sites throughout the past year, I have noticed that I browse on Kembrel a LOT more because I can easily check it while I am already on Facebook & they don’t email out their sales constantly. It is safe to say that I am officially obsessed with Kembrel! But don’t take my word for it, check it out for yourself here!

Did you graduate with a Bachelors Degree in either Marketing, Communications or PR? Are you constantly on Facebook, Twitter & YouTube? Do you love the American Eagle brands? Then this job is for you!

American Eagle Outfitters is looking for a Marketing Manager of Social Media Programs to utilize social media across three brands: American Eagle, Aerie and 77Kids.

RESPONSIBILITIES:
• Manage and coordinate the social content and experience across all AEO brand properties and communities (online and in-store)
• Support and drive all AEO promotions and sales events within social and community spaces.
• Moderate comments, content and conversation contributed by customers and store associates alike.
• Implement first-class program brand-monitoring program. Filter buzz and resolve customer service issues in the cloud. Personally ensure customers are heard. Determine strategy, team and toolset to drive success. Regularly publish quantitative trends and qualitative case studies.
• Own the social strategy for AEO’s growing campus ambassador program of 200+ student brand ambassadors across 30 campuses nationwide, working closely with program director.
• Maintain and circulate publishing calendars and timelines for social content and functionality by brand.
• Scale contributing authors across departments in AEO. Regularly feature new points of view and voices.
• Evaluate social media technologies and platforms, and recommend direction for investment and implementation.
• Responsible for all onsite social media integration, including ratings and reviews, moderation, social graph and profile enhancements and sharing functionality.
• Establish and execute the formal measurement of social media through analytics and KPIs. This includes sales, influencers, review volume, buzz, trends, Facebook insights, Twitter volume, etc.
• Integrate social media efforts within store and web environments. Contribute to conversion and brand experience, seamlessly and authentically. Establish AEO as an innovator. Drive internal awareness.
• Inform corporate policy for social media community moderation and employee best practices
• Additional duties include supporting: playlists, sweepstakes, loyalty programs and PR

QUALIFICATIONS:
• Bachelor’s Degree in Marketing, English, PR, Communication, or related field required. Advanced degree (Master’s or MBA) preferred.
• At home with social and location services like Facebook, Twitter, Foursquare, Flickr, YouTube, blogs, etc.
• 3+ years of proven success in related field.
• Prior managerial/supervisory experience.
• High proficiency with traditional tools such as Microsoft Excel, Word and PowerPoint
• Strong verbal, interpersonal, and written communication/presentation skills
• Ability to collaborate with and influence peers and management in a fast-paced and deadline-oriented environment.
• Self-motivated with critical attention to detail, deadlines and reporting. Analytical and able to manage projects from conception to completion
• Non-traditional resumes and applications are welcome supplements

For more information and to apply for this position, click here.