Cool Job Alert: Social Media Manager for American Eagle Outfitters
Did you graduate with a Bachelors Degree in either Marketing, Communications or PR? Are you constantly on Facebook, Twitter & YouTube? Do you love the American Eagle brands? Then this job is for you!
American Eagle Outfitters is looking for a Marketing Manager of Social Media Programs to utilize social media across three brands: American Eagle, Aerie and 77Kids.
RESPONSIBILITIES:
• Manage and coordinate the social content and experience across all AEO brand properties and communities (online and in-store)
• Support and drive all AEO promotions and sales events within social and community spaces.
• Moderate comments, content and conversation contributed by customers and store associates alike.
• Implement first-class program brand-monitoring program. Filter buzz and resolve customer service issues in the cloud. Personally ensure customers are heard. Determine strategy, team and toolset to drive success. Regularly publish quantitative trends and qualitative case studies.
• Own the social strategy for AEO’s growing campus ambassador program of 200+ student brand ambassadors across 30 campuses nationwide, working closely with program director.
• Maintain and circulate publishing calendars and timelines for social content and functionality by brand.
• Scale contributing authors across departments in AEO. Regularly feature new points of view and voices.
• Evaluate social media technologies and platforms, and recommend direction for investment and implementation.
• Responsible for all onsite social media integration, including ratings and reviews, moderation, social graph and profile enhancements and sharing functionality.
• Establish and execute the formal measurement of social media through analytics and KPIs. This includes sales, influencers, review volume, buzz, trends, Facebook insights, Twitter volume, etc.
• Integrate social media efforts within store and web environments. Contribute to conversion and brand experience, seamlessly and authentically. Establish AEO as an innovator. Drive internal awareness.
• Inform corporate policy for social media community moderation and employee best practices
• Additional duties include supporting: playlists, sweepstakes, loyalty programs and PR
QUALIFICATIONS:
• Bachelor’s Degree in Marketing, English, PR, Communication, or related field required. Advanced degree (Master’s or MBA) preferred.
• At home with social and location services like Facebook, Twitter, Foursquare, Flickr, YouTube, blogs, etc.
• 3+ years of proven success in related field.
• Prior managerial/supervisory experience.
• High proficiency with traditional tools such as Microsoft Excel, Word and PowerPoint
• Strong verbal, interpersonal, and written communication/presentation skills
• Ability to collaborate with and influence peers and management in a fast-paced and deadline-oriented environment.
• Self-motivated with critical attention to detail, deadlines and reporting. Analytical and able to manage projects from conception to completion
• Non-traditional resumes and applications are welcome supplements
For more information and to apply for this position, click here.







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